TEST BUDGET
How much do I spend before I judge?
37 of 100 would see zero sales — even though the funnel converts at 1%.
3 ÷ 1% ≈ 300 clicks
before zero sales means anything.
Budget 3 ÷ your break-even rate in clicks before you judge.
SHEET 01OVERVIEWREV 0.9
FunnelCAD
Serious software for small funnels.
For solo founders testing new offers on a small budget, every ad test is a lottery. FunnelCAD shows your odds before you spend, so one empty month never kills a good offer, and an offer that can't pay off never starts.
- FREE
- NO ACCOUNT
- RUNS IN YOUR BROWSER
SHEET 02THE PROBLEM
One month of ads, no client. Bad offer, or bad luck?
- Google Ads€1,100 / month440 clicks
- 5% bookFree intro call
- 5% buyProject€2,000
1 in 400 clicks buys
YOUR SPREADSHEET SAYS
+€1,100
every month
SAME FUNNEL, SAME RATES, ONE YEAR
- January: no client, −€1,100
- February: +€2,900
- March: +€900
- April: +€900
- May: +€4,900
- June: no client, −€1,100
- July: +€2,900
- August: no client, −€1,100
- September: +€900
- October: +€900
- November: no client, −€1,100
- December: +€2,900
4 of 12 months: no client at all.
THE POINT
Judge this funnel after one month and you would kill a good offer one time in three.
SHEET 03HOW IT WORKS
Draw it. Price it. Know what to spend.
- SOURCEGoogle AdsSTEPFree intro callOFFERProject
Draw your funnel
Traffic, steps and offers as blocks.
- ProjectOFFERRATE5%PRICE€2,000HOURS25h
Add your numbers
Your guessed rates, prices and hours.
- €0AVERAGE−€1,100+€900+€2,900+€4,900+€6,900PROFIT PER MONTH
See your odds
Every possible month, and how often it comes.
- REV 01 · ASSUMEDREV 04 · ACTUALNO CLIENT 33% → 27%
Test and record
Swap guesses for real numbers as they arrive, and see if it's still worth it.
SHEET 04ANSWERS
Three answers a spreadsheet can't give you.
PRICE
What do I need to charge?
- Average month
- +€1,100
- Months that lose money
- 33%
Charge at least €1,100: then one client pays for the month.
CAPACITY
What if it works too well?
TODAY50 h
IF TWICE AS MANY BUY AFTER THE CALL77 h
23% chance a month needs more hours than you have.
What a FunnelCAD user says
“I planned €1,000 a month for Google Ads. Then my own model showed me months with zero audits, and the one number my funnel hangs on. It's the same at €300. So now I test with €300. Still a lottery, but a cheap one.”
Dmitry DugarevWeb accessibility consultant, Developer of FunnelCAD1 in 3
months without a client, and that's normal for my funnel
FunnelCAD model of the Barrierenlos funnel, 2026
SHEET 05PRICING
The model is free. You pay for keeping it.
BILLING
PLN-00NO CARD NEEDED
Free
€0forever
- Full model with exact odds
- Unlimited local .fcad files
- 3 cloud boards
- Version history: last 7 days
- Snapshot links to post
- Export to SVG, PNG and PDF
PLN-01FOR ONE PERSON
Pro
€159/ yearexcl. VAT
€13.25 a month, billed yearly
€19/ monthexcl. VAT
billed monthly
- 200 cloud boards on every device
- Live links with comments and suggested values
- Password-protected links
- Scenarios on cloud boards
- Version history: 6 months
- Snapshots without the brand
- Connect Claude to your boards
FOUNDING OFFER €99 a year for the first 50 customers, locked in for as long as you stay subscribed. Use the code FOUNDING at checkout.
Subscribe yearlyStart your free 14-day trialPLN-02FOR TEAMS & CLIENTS
StudioCOMING LATER
Laternot sold yet
Planned: €49 a month per workspace, 3 seats included
- Planned: everything in Pro
- Planned: unlimited client workspaces
- Planned: real-time collaboration
Download all your data anytime, on every plan. Prices for businesses, excl. VAT.